Saturday, June 19, 2010

56. A company is going to give some money either to support the arts or to protect the environment.

A company is going to give some money either to support the arts or to protect the environment. Which do you think the company should choose? Use specific reasons and examples to support your answer.

compare and contrast

Company choice - profit oriented
- tax rebate for supporting non-profit organisation
- indirect marketing of company brand in sponsoring these activities
- intangible benefit:

art
- represent the heritage and culture
- buying arts as information to pass on generation to generation
- supporting the artist and potential artists in naturing their talent
- part of employee eduction for arts.

environment
- affect our live directly and indirectly, the air and water we consume
- global effect - rise of water level
- endanger animal
- need to support NGO who educate the public and create awareness
- support "green" industries
- implement cost effective "green" solution in office and home, change of newer heating system, double glass panel.
- incentive for car pool and company bus shuttle services


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